Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
From the days of mainframes and terminals, through connected personal computers, local area networks (LANs), and wide area networks (WANs) to client-server, peer-to-peer, and the internet, the specifics of networking have changed time and again. Technical developments and new needs have pushed each other along Now it’s time for another networking revolution: Secure Access Service…
Your Microsoft SQL Server database is a key business asset, running applications, informing processes, and providing insight. Deploy a proven, scalable, and consistent hybrid cloud foundation for your SQL Server workloads with Red Hat® Enterprise Linux® and AWS.
KnowBe4 commissioned Forrester Consulting to conduct a Total Economic Impact study examining the potential Return on Investment (ROI) enterprises might realize by deploying KnowBe4’s Security Awareness Training & Simulated Phishing and PhishER platforms. Forrester assessed the cost savings, productivity gains, and business benefits experienced by a global enterprise customer. Read the study today to learn how KnowBe4 offers…
Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…
Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to cut interest rates. The Dow Jones consensus estimate indicated that the personal consumption expenditures price index, which does not include food and energy costs, increased by 2.8% from a year ago and by 0.4% for the…
Google said on Thursday that it is suspending its Gemini artificial intelligence feature, which generates images because it provides “inaccuracies” in historical images. Social media users have been criticizing the AI tool for producing erroneous depictions of historical figures, such as the American Founding Fathers, as people of color. Google stated that the AI feature…
In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…
Online media in general, and mobile communications in particular, are influencing fundamental changes in the way that many organisations manage their customer engagement activities. The adoption of mobile technology has become an integral part of the business strategy for some companies and is fundamental for the survival of others. The result is a world where…
Your Microsoft SQL Server database is a key business asset, running applications, informing processes, and providing insight. Database performance, cost, and flexibility are essential to support digital business initiatives. Detailed planning can help you build an efficient, high-performance, agile foundation for Microsoft SQL Server databases.
Your Microsoft SQL Server database is a key business asset, running applications, informing processes, and providing insight. Deploy a proven, scalable, and consistent hybrid cloud foundation for your SQL Server workloads with Red Hat® Enterprise Linux® and AWS.
Red Hat offers a complete software infrastructure stackfor your SAP workloads, including a reliable operating system (OS), highperformance virtualization hypervisor, open source cloud platform, Kubernetes-based container technologies, and management and automation tools.
The benefits of an exceptional client experience are undeniable: higher client retention, more engagements per client, and more client referrals—all within a shorter timespan. Technology is a powerful way to improve service delivery, but only if that technology simplifies processes for clients and accounting teams alike.
