Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…
In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…
Online media in general, and mobile communications in particular, are influencing fundamental changes in the way that many organisations manage their customer engagement activities. The adoption of mobile technology has become an integral part of the business strategy for some companies and is fundamental for the survival of others. The result is a world where…
Red Hat offers a complete software infrastructure stackfor your SAP workloads, including a reliable operating system (OS), highperformance virtualization hypervisor, open source cloud platform, Kubernetes-based container technologies, and management and automation tools.
While software seems like an obvious solution to help teams work and collaborate more effectively (especially in this new era of hybrid work), it can also create challenges that jeopardize the client experience. This happens when firms rely on multiple technologies throughout the client lifecycle that don’t integrate. Employees and clients are forced to switch…
TATA COMMUNICATIONS GLOBALRAPIDE – A single platform to power connections today that transform businesses tomorrow. Powered BY CISCO WEBEX, TATA COMMUNICATIONS GLOBALRAPIDE is an E2E solution offering Webex suite, PSTN services, access services and E2E managed services WITH GLOBAL delivery and support
In the realm of B2B sales and marketing, the significance of buyer intent data cannot be overstated. It has emerged as a game-changer, revolutionizing the way businesses identify, engage, and convert potential clients. Understanding the impact of B2B buyer intent data is crucial for companies aiming to stay ahead in today’s competitive landscape. Unveiling Insights…
360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…
Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…
