THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…

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Google paused Gemini AI Image Generator after it produced historical images that were incorrect

Google said on Thursday that it is suspending its Gemini artificial intelligence feature, which generates images because it provides “inaccuracies” in historical images. Social media users have been criticizing the AI tool for producing erroneous depictions of historical figures, such as the American Founding Fathers, as people of color. Google stated that the AI feature…

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Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…

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Strategies for Navigating Full Funnel Lead Generation Challenges

In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…

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THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Online media in general, and mobile communications in particular, are influencing fundamental changes in the way that many organisations manage their customer engagement activities. The adoption of mobile technology has become an integral part of the business strategy for some companies and is fundamental for the survival of others. The result is a world where…

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