In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…
People have long used myths to teach lessons, entertain, and spread ideologies across the world through fairy tales, fables, and folktales. A myth can describe belief without basis in reality, typically bending the truth to embellish the stories. In the storage world, Pure Storage has taken the role of Homer with a technological odyssey of…
Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category before determining the final award recipient. The process involves a detailed evaluation of best practices criteria across two dimensions for each nominated company. Tata Communications excels in many of the criteria in the session initiation protocol connect space.
360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…
Producing timely, trusted disclosures on environmental, social, and governance (ESG) issues is easier with the right technology. Start by automating how your team collects, manages, and shares financial and non-financial data, so you can simplify the reporting process and give investors the information the public wants. As ESG disclosure frameworks and global regulations evolve, here…
In recent years, supply chains have experienced unprecedented supply and demand volatility accelerated by widespread resource shortages, geopolitics, and natural events. These disruptions put pressure on businesses to plan for potential supply chain uncertainty, respond quickly to changes in customer demand, and keep costs low. In addition, customers are demanding more selection, improved sustainability, and…
Deep security, compliance and performance insights for your AWS environment Legacy security monitoring and analytics solutions are not natively designed to understand the AWS Cloud environment well, and legacy approaches are complex, costly, and don’t scale to handle cloud data volumes. Sumo Logic alleviates these challenges. Download
As a security leader, you’re faced with a tough choice. Even as you increase your budget for sophisticated security software, your exposure to cybercrime keeps going up! IT security seems to be a race between effective technology and clever attack methods. However, there’s an often overlooked security layer that can significantly reduce your organization’s attack…
As organizations grow and add more workloads, containers and distributed endpoints, traditional security solutions can quickly become very complex and take months to implement and become fully operational. Then soon after, the entire infrastructure could be updated to ensure that it operates at the highest level of protection, or a different component could be added…
