Employing nearly 130,000 employees through 50 global delivery centres that serve more than 500 customers, this global information technology, consulting and business outsourcing services company ranks in the NASDAQ-100, S&P 500, Forbes Global 2000 and Fortune 500. It’s one of the best-performing and fastest-growing IT companies in the world. Previously, the company had been using…
The Clinical Trials Regulation1 represents a milestone on the journey to a more competitive European R&D environment, particularly for multinational studies. Improved trial transparency — and EMA has recently opened a public consultation in this area — will make it easier for patients to participate in research. A harmonized approach to clinical trial applications across…
TATA COMMUNICATIONS DIGO VX is an end-to-end integrated OTT communication platform with video as a channel. It delivers enhanced, personalised experiences through which customers interact with enterprise associates in real time. Complete with built-in routing mechanism and a cloud-based model, the solution integrates easily with existing contact centres and CRMs to provide a one-stop solution…
In the realm of B2B sales and marketing, the significance of buyer intent data cannot be overstated. It has emerged as a game-changer, revolutionizing the way businesses identify, engage, and convert potential clients. Understanding the impact of B2B buyer intent data is crucial for companies aiming to stay ahead in today’s competitive landscape. Unveiling Insights…
360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…
Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…
Support of hybrid and remote work will accelerate cloud contact centre solution adoption, helping fuel a 17.9% global CCaaS end-user spend CAGR through 2026. Conversational AI maturation will accelerate contact centre solution replacement by 10% through 2026 as organisations seek both operational efficiencies and customer experience improvements.
Data, the lifeblood of all businesses, is pouring in from sensors, networks, applications, and an ever-expanding hoard of connected devices. The move to the cloud has resulted in an exponential increase in data creation, and the industry is just scratching the surface with cloud adoption. Analysts estimate that perhaps 5–15 percent of IT spending has…
Thanks to the rapid adoption of cloud computing, the rise of compute power and data volumes, and the emergence of easy-to-use solutions that require little or no experience, artificial intelligence (AI) and machine learning (ML) are now more accessible than ever. A growing number of digitally native businesses across nearly every industry are leveraging ML…
Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…
