Account-Based Marketing (ABM) has become increasingly prominent over the last few years and is often considered to be an effective approach to achieving business objectives. However, in order to maximize its utility, considering incorporating intent data into your ABM strategy can be very useful. Intent data can help provide insight based on customer actions, such…
Amazon is successfully marching toward making same-day or next-day delivery the standard for Prime loyalty club members. Recently Amazon said it reached an important milestone in that direction. So far this year, the company delivered 1.8 billion packages to US Prime members on the same or next day, around four times the speed in 2019. Over…
Businesses can ensure they have an optimized and successful sales cycle by understanding the needs of prospects, developing a clear product offering, creating effective marketing strategies, and optimizing the overall process. Use the below methods to ensure better sales results. 1. Create targeted content such as whitepapers, ebooks, and webinars to attract leads. 2. Analyze…
Apple stock popped for a short time after Bloomberg News reported that the firm is internally developing its own artificial intelligence large language model. The move signifies Apple is taking advanced steps in AI technology and is thinking of integrating AI into its future products. Apple rarely uses the ‘artificial intelligence’ term and mostly prefers using the academic…
Twitter is undergoing a major rebranding after its owner Elon Musk announced the media platform would formally become “X” over this weekend, and CEO of the company Linda Yaccarino addressed the change in a note that praised employees for their hard work. The transition from Twitter to X signifies a step toward Musk’s ambition to turn the platform into…
Elon Musk’s decision to rebrand Twitter’s name to X signifies his goals to create what he terms an ‘everything app’. Musk explained, “Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the ‘everything app’. This is not simply a company renaming itself, but doing the same thing.” Musk…
Twitter owner Elon Musk formally changed Twitter’s popular bird logo to an “X” Yesterday as part of a sweeping rebrand he mentioned over the weekend. Musk purchased Twitter for $44 billion late last year. He wrote in a post on Sunday, “The company would soon bid adieu to the Twitter brand and, gradually, all the birds.” As of Yesterday,…
Lead generation, lead engagement, and lead conversion are key components of the B2B process that must be managed with utility as the principal focus. Maximizing the overall output in a B2B process requires an efficient and effective approach. By taking below mentioned steps into consideration, businesses can maximize their overall output while maintaining a high…
Microsoft shares reached a record recently after analysts at JPMorgan Chase predicted the growth prospects of the Company in artificial intelligence. The stock increased 3.2% to close at $348.10, breaking its earlier all-time high record in November 2021. AI has been a buzzword all year, since OpenAI in November 2022 released the ChatGPT chatbot, which went viral quickly….
The CEO of open-source AI Company, Stability AI, is of the opinion that artificial intelligence will be the biggest bubble of all time. Stability AI CEO Emad Mostaque expressed, “I think this will be the biggest bubble of all time. AI is still in the very early stages and not ready for mass-scale adoption in industries…
