Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…
Introduction Small manufacturers across multiple industries have chosen ECI ERP solutions to run their businesses, so we’ve heard practically every question possible. Some common questions include: How much inventory do we have left? Why do mistakes always happen when we enter orders into the system? Are we making money on all our jobs? If these…
CX GOVERNANCE A question was asked to survey respondents about who in their organisation was responsible for customer experience. Governance shows how seriously CX is being taken, and how capable organisations will be of driving radical CX programmes which are likely to impact on many existing fiefdoms. The chart below shows clearly that small organisations…
It all starts with understanding your B2B buyer’s journey. Whether they’re researching solutions to a problem or actively seeking a vendor, it’s important to meet them where they’re at. Step one: Awareness. In this stage, your potential customer is aware they have a problem, but they may not know what solutions are available. By creating…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
Lead generation and sales funnel optimization are essential elements of the B2B sales cycle. With the right techniques, you can nurture leads, drive conversions, and boost ROI. Below are ways in which you can generate quality leads and optimize the sales funnel effectively: 1. Get Strategic with Content Creation: To be effective with lead generation,…
