Lead generation is key to achieving scalable growth for any business. To effectively do this, there are a few essential steps. First, determine your target market and identify the challenges that potential customers face. From there, develop targeted messaging that resonates with potential customers and positions your brand as the solution to their challenges. Having…
Lead generation and sales funnel optimization are essential elements of the B2B sales cycle. With the right techniques, you can nurture leads, drive conversions, and boost ROI. Below are ways in which you can generate quality leads and optimize the sales funnel effectively: 1. Get Strategic with Content Creation: To be effective with lead generation,…
Lead generation and sales funnel optimization are essential elements of the B2B sales cycle. With the right techniques, you can nurture leads, drive conversions, and boost ROI. Below are ways in which you can generate quality leads and optimize the sales funnel effectively: 1. Get Strategic with Content Creation: To be effective with lead generation,…
It’s no secret that a successful business relies heavily on successful lead generation. As technology advances and the market gets more competitive, businesses need to think outside of the box and focus on better, more cost-effective strategies for attracting and engaging customers. One such strategy is outsourcing lead generation. Outsourcing lead generation has several advantages,…
It’s no secret that a successful business relies heavily on successful lead generation. As technology advances and the market gets more competitive, businesses need to think outside of the box and focus on better, more cost-effective strategies for attracting and engaging customers. One such strategy is outsourcing lead generation. Outsourcing lead generation has several advantages,…
Proven practices for rearchitecting complex systems Modern software and cloud native practices provide a unique opportunity for organizations to shape new experiences and quickly adapt to evolving customer needs. According to the 2021 Gartner® Software Engineering Leaders Survey, many application teams have already begun employing—either pervasively or in a wide variety of cases—a variety of…
Managing The Secops Tool Sprawl Challenge The cybersecurity market has been flooded in recent years with security monitoring tools. They can cover every inch of the IT environment—from endpoints and servers to networks, email and cloud infrastructure. They are increasingly necessary given the advent of hybrid working, and the growing corporate attack surface which has…
What is contextual analytics? It’s clear that embedded analytics as a core part of most enterprise software is a useful tool. However dashboards and data reporting have often been bolted on to existing software in the past, rather than being a core component of the application. This can mean limitations when analysis is reviewed separately,…
Can’t Choose Between Public And Private Cloud? You Don’t Have To With IaaS Today, organisations require technology that not only enables them to respond quickly to changes in business needs, but also ensures data security. Many are therefore adopting infrastructure-as-a-service (IaaS) models to achieve their goals across hybrid cloud, alongside their on-premises data and infrastructure….
Security Approaches for Hybrid Cloud Environments Digital transformation initiatives, along with cloud-first policies intended to gain greater business agility, have resulted in the broad adoption of cloud services as well as an unintended consequence—a cloud security readiness gap. This dynamic is highlighted by research conducted by ESG in which nearly nine out of ten (88%)…
