Lead generation, lead engagement, and lead conversion are key components of the B2B process that must be managed with utility as the principal focus. Maximizing the overall output in a B2B process requires an efficient and effective approach. By taking below mentioned steps into consideration, businesses can maximize their overall output while maintaining a high…
Account Based Marketing (ABM) is an effective, data-driven approach for targeting and engaging prospects in a timely manner. You can improve the effectiveness of ABM by leveraging intent data, and here are suggestions on how you can do that: 1. Enhancing efficacy of ABM Campaigns: Enhancing the efficacy of ABM campaigns using insights from Intent…
Demand generation is an important part of any business’s growth strategy. There are five key methods to increase demand generation: using intent data, content syndication leads, email marketing, content marketing, and performance marketing. Intent Data: It helps calculate customer needs by analyzing their behavior online. By tracking user browsing data, intent data allows businesses to…
Unified security operations with a single platform With Sumo Logic ingesting data from SoSafe’s various tools, the security analysts gained a central SOC management solution, which also alleviated the need for them to be experts and pivot across individual security solutions. The SOC team now has go-to dashboards to efficiently monitor the attack surface across…
Priorizar la experiencia de los empleados Los equipos de TI son muy conscientes de esta creciente responsabilidad. El análisis de Gartner predice que “para 2025, más del 50 % de las organizaciones de TI utilizarán la experiencia digital de los empleados para priorizar y medir el éxito de las iniciativas digitales, lo que representa un…
Dialing in your CMS The heart of any digital operation is content. No matter how much you have, the right content management system (CMS) will help you manage it all to create personalized, consistent brand experiences across web, mobile, apps, social, voice, in-person, and more. An agile CMS combined with a modern data asset management…
Ein transparenter Führungsstil als neuer Standard Für viele Service-Teams hat sich Slack als die Plattform der Wahl für die interne bidirektionale Kommunikation herauskristallisiert, auf der alles – angefangen bei Ask Me Anything-Runden des CEOs bis hin zu Umfragen unter den Mitarbeiterinnen und Mitarbeitern – stattfindet. Dank der unbegrenzten Anzahl an Channels in Slack können spezielle…
Supply chain issues create high demand for service techs A December 2021 CDK survey of dealership owners and managers found that their most critical hiring need was also the hardest job to fill: service technician. According to the National Automobile Dealers Association (NADA), auto dealerships could use 37,000 more techs than are available to work…
Introduction Small manufacturers across multiple industries have chosen ECI ERP solutions to run their businesses, so we’ve heard practically every question possible. Some common questions include: How much inventory do we have left? Why do mistakes always happen when we enter orders into the system? Are we making money on all our jobs? If these…
L’ascension du microcoaching Les agents en télétravail ne peuvent pas lever la main pour demander de l’aide, ni s’adresser au collègue d’en face pour avoir un renseignement (les plateformes de génération de tickets ne sont pas un environnement idéal pour encadrer en temps réel, car elles n’ont pas été conçues pour faciliter la conversation). Les…
