Webinars and event registrations are an important part of any successful business-to-business (B2B) marketing strategy. In this article, we will explore how to plan and execute successful webinars and event registrations in the B2B market. The Basics: Before you can start planning a webinar or event registration, there are some basics that need to be…
In a consultation paper, the U.K. government confirmed its intentions to regulate the cryptocurrency market, stating that it hopes to introduce formal legislation by 2024. The government released a response to a consultation paper that contained suggestions for regulating the cryptocurrency sector and was published earlier this year. The government stated in the paper that…
Marketing Qualified Leads (MQL) are potential customers who have shown an interest in your product or service. However, they may not be ready to make a purchase yet and need some extra help from you before they become Sales Qualified Leads (SQL). In this article, we will explore strategies that can effectively convert MQLs into…
Lead generation is an essential part of any business, but the quality of leads can vary. In this article, we will explore how leveraging marketing automation tools can help improve lead quality and increase conversions. The Basics of Improving Lead Quality: There are a few basic steps you need to take in order to ensure…
As optimistic investors assessed the possibility that the United States will finally see a bitcoin ETF in the upcoming months, cryptocurrency prices briefly soared to start the week. An unconfirmed report that the Securities and Exchange Commission had officially approved the iShares spot bitcoin ETF caused bitcoin to briefly spike above $30,000 on Monday morning….
Activision Blizzard’s $69 billion acquisition by Microsoft has been completed, the company announced in a regulatory filing on Friday. It’s the biggest deal Microsoft has ever made in its 48-year history, and it comes after the company allayed regulators’ concerns about competition in the U.K. and Europe and won a favorable decision from a U.S….
Demand generation is an important part of any successful business-to-business (B2B) organization. It involves creating demand for a product or service, as well as capturing that demand to convert it into sales. In this blog, we will explore how businesses can use both demand creation and demand capture strategies to enhance their overall success in…
Inflation remained a top concern for policymakers in September as consumer prices increased at a slightly faster-than-anticipated rate for a variety of goods and services. According to a recently released Labor Department report, the consumer price index increased 0.4% from the previous month and 3.7% from the previous year. The corresponding Dow Jones estimates were…
More than expected, US wholesale price inflation increased by 0.5% in September. Unexpectedly, high wholesale price growth in September was a sign of brewing inflationary pressures for the American economy. The Labor Department reported on Wednesday that the producer price index, which measures the costs for finished goods that producers pay, increased by 0.5% for…
In today’s competitive business environment, it is essential for companies operating in the B2B industry to have an effective sales pipeline. A well-managed sales pipeline can help businesses reap better results and increase their bottom line. In this article, we will explore some advantages that come with having a well-managed sales pipeline in the B2B…
