Gorillas Case Study

Gorillas has experienced extraordinary growth since launching in 2020, and already has 14,000 staff operating in key European cities in Germany, Netherlands, UK, France, as well as New York City in the United States. Such growth has come with challenges, however. To meet a 15-minute delivery target, a warehouse must exist within two miles of customers; while administrative offices are static with global headquarters in Germany and national HQs in the respective countries, Gorillas had to rapidly increase the number of warehouses to more than 200, all fitted with multiple desktop and laptop devices.