Microsoft invested in Builder.ai, a startup that helps firms having no coding experience to make applications and has doubled its efforts in the artificial intelligence space. Builder.ai is a startup that makes “no-code” and “low-code” platforms. Its software allows anyone with limited coding experience to develop and manage applications. Through this strategic partnership with Builder.ai, Microsoft…
Artificial intelligence is going to be a central point at Google’s annual developer conference as the company is planning to unveil a number of generative AI updates, including unveiling a general-use large language model. The company will launch PaLM 2. It is Google’s most recent and advanced Large Language Model (LLM). PaLM 2 includes over 100 languages…
It all starts with understanding your B2B buyer’s journey. Whether they’re researching solutions to a problem or actively seeking a vendor, it’s important to meet them where they’re at. Step one: Awareness. In this stage, your potential customer is aware they have a problem, but they may not know what solutions are available. By creating…
According to an early investor in Google’s research laboratory, DeepMind, “We are still some way off reaching human-level artificial intelligence despite rapid advances in the technology.” Humayun Sheikh is a founding investor in the AI startup DeepMind. DeepMind is currently owned by Google. Sheikh said, “In terms of artificial general intelligence, OpenAI, ChatGPT stuff: it’s…
Email marketing is an essential tool for any successful B2B lead generation strategy. With the power of email automation, businesses can easily reach their target audience, build relationships with potential customers, and nurture leads until they are ready to make a purchase. Email marketing has been a crucial tool for businesses to communicate with their…
The cloud-computing market keeps growing as firms move an increasing number of workloads out of their own data centers, but executives from the leading cloud providers said this week that clients are looking for ways and means to trim costs. The result is slowing income growth at the cloud divisions run by Microsoft, Amazon, and Google. It’s…
Amazon said Thursday that its cloud unit Amazon Web Services grew revenue by around 16% in the first quarter of this year, a slightly more rapid growth than analysts had estimated. Revenue from AWS totaled $21.35 billion, representing about 17% of Amazon’s overall earnings, according to Amazon’s earnings statement. Analysts surveyed by StreetAccount had anticipated $21.22…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Account-based marketing (ABM) is a strategic approach that focuses on building relationships with individual target accounts that offer the highest potential for return on investment. With ABM, companies can leverage their resources more efficiently by concentrating their efforts on accounts that have a greater chance of becoming customers. By creating personalized campaigns to attract and…
Britain’s top competition regulator moved to block Microsoft’s $69 billion acquisition of video game publisher Activision Blizzard. The measure marks a significant blow for the US tech company, as it seeks to convince authorities that it will benefit competition. Microsoft said it will appeal the decision. Shares of Activision Blizzard declined more than 8% in early US trading. The…
