An increase in employee retention by only five percent could double your agency’s profits. That’s a bold claim, but it makes sense when you consider that it takes an agent several years to develop a book of business extensive enough that renewals and referrals are coming in on a predictable basis. As it stands, employee turnover…
For today’s organizations, protecting an increasing amount of data and assets against cyberthreats is rife with challenges. The growing volume of attacks, an always expanding attack surface, too many security controls, and a worldwide talent shortage have made 24/7 managed detection and response (MDR) services more appealing than ever. This is especially true among customers…
More than ever, it has become crucial to examine sales compensation plans and program management to ensure alignment towards a high performing – and highly engaged – sales team. To explore current practices and perceptions around incentive compensation management (ICM), Varicent retained a third-party research firm to conduct a study. The research includes responses from…
Sixty-five percent of sales executives say that goal setting was their top challenge in 2021, according to an Alexander Group report. A big part of this challenge is sales planning, which can be a painful and time-consuming process. In fact, 54% of territory and quota plans are not finalized until after a company’s fiscal year…
CISOs are faced with the ever-growing challenge of maintaining security operations, including detection and response capabilities. For most organizations, it’s become too time-consuming and costly to spin up an internal security operations center (SOC) to detect and respond to security incidents efficiently and effectively. Many CISOs are now considering partnering with managed detection and response…
In the dynamic realm of B2B field, deciphering success requires a strategic approach to measuring Return on Investment (ROI). As businesses increasingly rely on digital channels and data-driven decision-making, understanding the impact of business efforts becomes paramount. Unlocking success in the B2B arena involves navigating the intricate landscape of metrics, insights, and adaptability. Dive into…
In this blog, we will see the essence of Account-based marketing and Lead Nurturing. Account-based marketing (ABM) and lead nurturing are essential in the B2B field. ABM allows businesses to focus their resources on high-value accounts, increasing the chances of conversion and revenue growth. By personalizing experiences and messaging, ABM helps build deeper relationships with…
Unlock the key to business growth and success by mastering the art of closing B2B leads successfully with proven strategies. Closing B2B leads is an art that requires a strategic approach and effective communication. Learn the secrets to sealing the deal and exceeding your sales goals: Conclusion: Remember, effective lead closing is a combination…
For success in today’s digital marketing age, advanced lead nurturing through social media content is essential. It must focus personalization and segmentation of campaigns on targeting a variety of potential leads; leveraging multi-channel campaigns to reach them. By utilizing tools such as lead nurturing analytics and optimization software or automated systems like relationship management platforms…
Email marketing is a long-term strategy that requires consistent effort and adaptation to achieve B2B success. Below are 20 points to harness the potential of email marketing for B2B success: 1. Set clear objectives: Define your goals for email marketing, such as lead generation, customer retention, or brand awareness. 2. Build a targeted email list:…
