360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…
Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…
Support of hybrid and remote work will accelerate cloud contact centre solution adoption, helping fuel a 17.9% global CCaaS end-user spend CAGR through 2026. Conversational AI maturation will accelerate contact centre solution replacement by 10% through 2026 as organisations seek both operational efficiencies and customer experience improvements.
Data, the lifeblood of all businesses, is pouring in from sensors, networks, applications, and an ever-expanding hoard of connected devices. The move to the cloud has resulted in an exponential increase in data creation, and the industry is just scratching the surface with cloud adoption. Analysts estimate that perhaps 5–15 percent of IT spending has…
Thanks to the rapid adoption of cloud computing, the rise of compute power and data volumes, and the emergence of easy-to-use solutions that require little or no experience, artificial intelligence (AI) and machine learning (ML) are now more accessible than ever. A growing number of digitally native businesses across nearly every industry are leveraging ML…
Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…
These siloed processes and time-consuming manual checks put the credibility of the data, and that of the financial and accounting department, at risk. Individuals are prone to copy-and-paste errors, duplicative work, and inconsistencies between internal and external reports created by different departments. To add to these pressures, the financial close no longer stands alone. As…
Producing timely, trusted disclosures on environmental, social, and governance (ESG) issues is easier with the right technology. Start by automating how your team collects, manages, and shares financial and non-financial data, so you can simplify the reporting process and give investors the information the public wants. As ESG disclosure frameworks and global regulations evolve, here…
According to a Workiva survey, 56% of finance leaders do not believe that their organizations have the right technology in place to adapt to changing circumstances in reporting. How can you ensure agility? Start with automation. Spend less time and hassle with moving financial data from “here to there” and double- or triple-checking for accuracy….
Many buy-side firms support the use of cloud-based compliance platforms, but what features and functionality are they looking for in these services? This report discusses the efficacy of platforms currently in use by many firms, as well as factors that stand in the way of replacing dated systems.
