Bridging the Gap: Positioning Trade Jobs as Tech Jobs to Attract Next-Gen Talent

The number of trade workers from younger generations is getting smaller. Many do not consider skilled trades as career options and this leaves businesses struggling to find qualified employees to fill vacant positions

  • As recently as 2018, only 3% of 18-25 year olds would consider a skilled trade career
  • 35% of construction contractors had to turn down work because of a lack of labor
  • The labor pool for qualified auto technicians is shrinking

Gen Z’s are tech natives, born into the era of smartphones and connected devices. These tech-savvy students want to work, but many are not interested in the traditional four-year, college experience that often comes with a heavy price tag.