THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…

Read More

THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Online media in general, and mobile communications in particular, are influencing fundamental changes in the way that many organisations manage their customer engagement activities. The adoption of mobile technology has become an integral part of the business strategy for some companies and is fundamental for the survival of others. The result is a world where…

Read More

How to Select Client‑First Accounting Technology

While software seems like an obvious solution to help teams work and collaborate more effectively (especially in this new era of hybrid work), it can also create challenges that jeopardize the client experience. This happens when firms rely on multiple technologies throughout the client lifecycle that don’t integrate. Employees and clients are forced to switch…

Read More

Leveraging B2B Buyer Intent Data: Transforming Business Dynamics

In the realm of B2B sales and marketing, the significance of buyer intent data cannot be overstated. It has emerged as a game-changer, revolutionizing the way businesses identify, engage, and convert potential clients. Understanding the impact of B2B buyer intent data is crucial for companies aiming to stay ahead in today’s competitive landscape. Unveiling Insights…

Read More

360 Degree Targeting in B2B Demand Generation

360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…

Read More

Mastering Content Syndication

Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…

Read More

Machine learning at scale

Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…

Read More