For Big Tech, a thirsty generative AI boom presents an increasing challenge.

An often-overlooked but crucially important environmental issue—Big Tech’s growing water footprint—is coming under more public scrutiny as a result of a global rush to capitalize on the next wave of generative artificial intelligence. Researchers say the race to profit from the next wave of AI is one of the main causes of the significant increase…

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Meta’s WhatsApp is going after big businesses to capitalize on the app’s popularity

It’s been nearly a decade since Facebook founder Mark Zuckerberg shocked the tech world by announcing that his company would spend $19 billion on WhatsApp, the popular messaging app with a small business presence. Since then, WhatsApp has remained somewhat of an anachronism. Usage continued to grow, with over 2 billion people using the app…

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Twitter’s Traffic Declines as Meta’s Threads Surpasses 100 Million Users in Just 5 Days

User traffic on Twitter has declined since the release of Meta’s text-based app Threads, which has already crossed 100 million sign-ups since its launch last week. Threads app is being touted by executives of Meta as a more positive public square for groups of people who have never really embraced Twitter in its entirety. Meta CEO Mark…

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Meta Plans to Unveil New Broadcasting Channels for WhatsApp Messaging Service

Meta plans to launch a new broadcasting feature in the form of broadcasting channels for its WhatsApp messaging service. Meta Said, “The new Channels feature is akin to a private broadcast service in which people and organizations can send messages and updates to followers that are separate from the kinds of interpersonal communications that occur between…

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