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Inflation increased in January as expected, according to a key indicator the Federal Reserve uses when deciding whether to cut interest rates. The Dow Jones consensus estimate indicated that the personal consumption expenditures price index, which does not include food and energy costs, increased by 2.8% from a year ago and by 0.4% for the…
In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…
People have long used myths to teach lessons, entertain, and spread ideologies across the world through fairy tales, fables, and folktales. A myth can describe belief without basis in reality, typically bending the truth to embellish the stories. In the storage world, Pure Storage has taken the role of Homer with a technological odyssey of…
Frost & Sullivan applies a rigorous analytical process to evaluate multiple nominees for each award category before determining the final award recipient. The process involves a detailed evaluation of best practices criteria across two dimensions for each nominated company. Tata Communications excels in many of the criteria in the session initiation protocol connect space.
In the realm of B2B sales and marketing, the significance of buyer intent data cannot be overstated. It has emerged as a game-changer, revolutionizing the way businesses identify, engage, and convert potential clients. Understanding the impact of B2B buyer intent data is crucial for companies aiming to stay ahead in today’s competitive landscape. Unveiling Insights…
360 Degree Targeting in B2B demand generation involves a comprehensive approach to understanding, targeting, and engaging potential customers throughout their journey. Here’s a breakdown of strategies and considerations for navigating the world of demand generation data: Customer Profiling: Start by creating detailed customer profiles based on demographic, firmographic, technographic, and behavioral data. Understand their pain…
Mastering content syndication in a B2B context involves strategically disseminating your content across various platforms to reach and engage with your target audience effectively. Here’s a breakdown of key strategies and considerations for B2B content syndication: Identify Targeted Channels: Before syndicating content, understand where your target audience consumes content. In the B2B space, platforms like…
Producing timely, trusted disclosures on environmental, social, and governance (ESG) issues is easier with the right technology. Start by automating how your team collects, manages, and shares financial and non-financial data, so you can simplify the reporting process and give investors the information the public wants. As ESG disclosure frameworks and global regulations evolve, here…
In recent years, supply chains have experienced unprecedented supply and demand volatility accelerated by widespread resource shortages, geopolitics, and natural events. These disruptions put pressure on businesses to plan for potential supply chain uncertainty, respond quickly to changes in customer demand, and keep costs low. In addition, customers are demanding more selection, improved sustainability, and…
Deep security, compliance and performance insights for your AWS environment Legacy security monitoring and analytics solutions are not natively designed to understand the AWS Cloud environment well, and legacy approaches are complex, costly, and don’t scale to handle cloud data volumes. Sumo Logic alleviates these challenges. Download
