THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Machine learning (ML) has emerged as a core technology ingredient for organizations to drive innovation. Today, more than a hundred thousand organizations are leveraging artificial intelligence (AI) and ML solutions and services from Amazon Web Services (AWS) to achieve substantial business results. These businesses span virtually every industry, including financial services, healthcare, media, professional sports,…

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Maximizing B2B Lead Generation through Social Media Strategies

In the realm of B2B marketing, the landscape has evolved significantly with the rise of social media platforms. While social media was once seen primarily as a B2C playground, savvy businesses are now harnessing its power for B2B lead generation. Leveraging social media effectively can yield substantial returns in terms of lead generation, brand awareness,…

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Strategies for Navigating Full Funnel Lead Generation Challenges

In B2B marketing, navigating the full funnel for lead generation presents a unique set of challenges. From generating initial interest to nurturing prospects through conversion, each stage demands strategic finesse and adaptation. The B2B lead generation funnel typically comprises three main stages: awareness, consideration, and decision. Each stage represents a distinct set of challenges, from…

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THE FUTURE OF CUSTOMER ENGAGEMENT IS PROGRAMMABLE

Online media in general, and mobile communications in particular, are influencing fundamental changes in the way that many organisations manage their customer engagement activities. The adoption of mobile technology has become an integral part of the business strategy for some companies and is fundamental for the survival of others. The result is a world where…

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Optimize your Microsoft SQL Server deployment with Red Hat and AWS

Your Microsoft SQL Server database is a key business asset, running applications, informing processes, and providing insight. Database performance, cost, and flexibility are essential to support digital business initiatives. Detailed planning can help you build an efficient, high-performance, agile foundation for Microsoft SQL Server databases.

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Unlock Peak Performance: Productivity tips for accountants

Use a centralized data management system to store and organize your financial information. Having a single source of truth ensures that everyone works from accurate, up-to-date information—which can minimize back-and-forth and unnecessary meetings. Centralized data also makes it easier for you to manage, share, and securely collaborate on files with clients. Automating repetitive tasks, especially…

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