InfoProWeekly InsightsMarketingWhat is contextual analytics?

What is contextual analytics?

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What is contextual analytics?

It’s clear that embedded analytics as a core part of most enterprise software is a useful tool. However dashboards and data reporting have often been bolted on to existing software in the past, rather than being a core component of the application.

This can mean limitations when analysis is reviewed separately, causing disruption in workflows, lack of context, and friction in the user experience.

Download this whitepaper to better understand:

  • What contextual analytics is and how it can enhance your business software
  • How the maturity model can help speed up modernisation
  • Why contextual analytics should be part of your next innovation

Download What is contextual analytics? Whitepaper

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